Posts tagged ‘advertising’

April 30, 2012

Book Marketing

I’ve been taking some advertising and marketing classes for pure entertainment, and I really actually like them. As a result, I took a gander at some book marketing strategies that companies, authors, and agents have been doing and I decided to do a quick rundown of the strategies they use.

First, the book trailer.
Possibly the most annoying thing every created by the internet. It’s a book commercial. These things can make even the best books look kind of boring, and I just have never really liked them. But I understand their purpose, these spots are usually only 30seconds, and whether they’re aired on TV or just on YouTube, they let people know that books are coming out.

Then, my personal favorite: Author interaction.
Plenty of famous authors have had websites since the internet began, but they couldn’t interact with their fans in a quick and convient way (yeah email existed, but who answered those?). Twitter, (which has connected me to many of my favorite authors in recent years) is an awesome way for authors to get in touch with potential readers, agents, and publishers. It’s also great for people who have already been published who want to let people know about their books!
One great example of this is an author who I began following recently, S.M. Boyce. Her book is a fantasy called The Grimoire: Lichgates (you can get it from Amazon, Barnes and Noble, and Smashwords). She followed me on twitter, and I decided to follow back. Then a few days later she tweeted that her book was free on Amazon for the day. I downloaded it to my kindle, and I’m really enjoying it.

Third is publisher promotion:

Those are just published Pinterest pages, but you get the idea. Publishers spend time promoting their books in ways they havent before, and I love it. They promote new releases, and old titles, and just plain interact with fans of books. Except now, publishers aren’t these weird book middle-men. They’re these cool groups of people who are passionate about what they do, and they spend lots of time on twitter, Facebook and Pinterest letting people know about cool new products (aka awesome new books).

I miss my childhood though. When I would just go to the bookstore and see shiny new book covers, and choose them based on how cool they looked. I still do that a lot, but it’s getting harder since when I’m at school the closest bookstore is a Walmart.

This post is going to get a follow-up of all my favorite author/publisher twitter pages and Pinterests.

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